Blog – The Architect’s Log

Writing for the web is not the same as writing for print and there are two main reasons: the web is a totally different and interactive medium and you have an additional audience – search engines! (more…)

Before you post an affiliate or customer logo on your web site, it’s a good idea to get permission to do so. While it’s not illegal (yet) to link to any web site you desire, it is illegal to post logos, graphics, or content items that belong to another party. You could be infringing on a copyright or trademark and have a nice little cease and desist letter waiting for you in the mailbox. (more…)

Domains are cheap and easily obtained. You don’t want just any domain name however. The trick is to select one that properly represents your brand, helps you compete in search engines, and is easy for users to remember. (more…)