After sending an email marketing campaign, you’ll want to measure its effectiveness in the following ways:
How many direct sales (or actions) did the campaign generate?
How many opens and bounces were reported for the message?
Which links were clicked on and what traffic was generated on the web site?
The amount of sales and responses should be pretty easy to track. Any web server statistics or analytics program can help you determine resulting web site traffic. The message statistics however are a little more tricky to analyze. This statistics, while pretty accurate, are not exact. The deffinition of “success” will vary from campaign to campaign, but here’s a bit of information to help you make sense of it all. (more…)
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Like many businesses, we have a lot of information to track. We need to be able to pull up customer contact information, account histories, and our meeting calendars immediately. We need a way to track and quickly respond to support requests, without searching through multiple systems or paper files. We need one place to store all our data, that is secure, where all Netdrafter personnel can access it, that’s available 27-7, from absolutely anywhere. Tall order huh? (more…)
