Blog – The Architect’s Log

The home page serves as an overall snapshot of your company. It is the “elevator speech” for your business and for the rest of the web site. The home page should give visitors an outline of the many aspects of the company and direct them to other areas of the site for more detailed information. (more…)

Netdrafter’s time tested web content tips were recently featured in the April 2009 copy of Ease in Writing, a monthly newsletter from Full Circle Communications in Alexandria, Virginia. (more…)

Writing for the web is not the same as writing for print and there are two main reasons: the web is a totally different and interactive medium and you have an additional audience – search engines! (more…)