Blog – The Architect’s Log

You spend a lot of time crafting your email marketing messages, but unfortunately, the only people getting to read them are your email subscribers. Why not make that content available to your web site visitors as well?

Most email marketing vendors (i.e.: Constant Contact) offer a message archival service, but for an additional fee. To avoid the additional fee, there are two ways you can manually “archive” that content, making it available to a larger audience. (more…)

After sending an email marketing campaign, you’ll want to measure its effectiveness in the following ways:

1. How many direct sales (or actions) did the campaign generate?
2. How many opens and bounces were reported for the message?
3. Which links were clicked on and what traffic was generated on the web site?

The amount of sales and responses should be pretty easy to track. Any web server statistics or analytics program can help you determine resulting web site traffic. The message statistics however are a little more tricky to analyze. This statistics, while pretty accurate, are not exact. The deffinition of “success” will vary from campaign to campaign, but here’s a bit of information to help you make sense of it all. (more…)

In effort to protect you from potentially malicious emails, Outlook and Webmail both block email images by default. In addition, both use junk and spam filtering technology. Sometimes legitimate email messages get caught up in junk or spam filters. One way users can improve spam filtering accuracy and be sure to get important emails, is by adding known senders to a “safe senders” list. (A safe senders list is also known as a “whitelist.”) (more…)