Blog – The Architect’s Log

After sending an email marketing campaign, you’ll want to measure its effectiveness in the following ways:

1. How many direct sales (or actions) did the campaign generate?
2. How many opens and bounces were reported for the message?
3. Which links were clicked on and what traffic was generated on the web site?

The amount of sales and responses should be pretty easy to track. Any web server statistics or analytics program can help you determine resulting web site traffic. The message statistics however are a little more tricky to analyze. This statistics, while pretty accurate, are not exact. The deffinition of “success” will vary from campaign to campaign, but here’s a bit of information to help you make sense of it all. (more…)

Like many businesses, we have a lot of information to track. We need to be able to pull up customer contact information, account histories, and our meeting calendars immediately. We need a way to track and quickly respond to support requests, without searching through multiple systems or paper files. We need one place to store all our data, that is secure, where all Netdrafter personnel can access it, that’s available 27-7, from absolutely anywhere. Tall order huh? (more…)

There is sure a lot of information out there on the Internet, and unfortunately, not all of it is positive for your business or your reputation. We get a lot of customer questions about keeping web pages out of search results, but what about just moving them down in the rankings? It can be done with a little bit of time and diligence. The best way to push information down (or ideally to a second or third results page) is to flood the top 10 listings with positive blog postings, articles, press releases, etc.

Proper SEO (search engine optimization) writing will be quickly picked up by the major search engines and can help you regain your reputation or at least combat the negative publicity.