Posted: October 03, 2009 » by Lead Architect » in Tips and Support
We’ve Changed, Updated, and Enhanced our Support Process. Clap. Clap. Clap. It’s about time.
An investment in totally awesome Customer Relationship Management (CRM) software allows us to track customer account details. What does this mean for you? The online support form and system quickens our response time. Trying to catch us on the phone in our virtual on line communications environment – is like trying to catch a falling star. You need a lot of patience. Automated information moves at the speed of light and allows us to move with it. Continue Reading »
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The following fonts are “web safe” meaning they are safe to use because they are widely available across many browsers and operating systems. You’ll want to use one of these standard “browser safe” fonts to ensure web site content text looks and performs the same for all your visitors. Continue Reading »
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Posted: September 30, 2009 » by Lead Architect » in Email; Tips and Support
After sending an email marketing campaign, you’ll want to measure its effectiveness in the following ways:
- How many direct sales (or actions) did the campaign generate?
- How many opens and bounces were reported for the message?
- Which links were clicked on and what traffic was generated on the web site?
The amount of sales and responses should be pretty easy to track. Any web server statistics or analytics program can help you determine resulting web site traffic. The message statistics however are a little more tricky to analyze. This statistics, while pretty accurate, are not exact. The deffinition of “success” will vary from campaign to campaign, but here’s a bit of information to help you make sense of it all. Continue Reading »
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