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"Isn't this spamming?"

"Yes. If you do it without customer consent."

"Well, then how does it work?"

"Make offers, invite interaction (surveys, questionnaires, feedback), and inform customers about relevant and upcoming, activities, products, and services. Oh, and make sure you know how to write. Be simple, clear, and direct. Think about what your customers actually need and what they really want."

Facts to consider as you embark on an email campaign:

According to Datran Media's 2007 Email Marketing Survey: Looking Forward over 1500 marketing experts said:

Relevant campaigns increase profits 18 times more than broadcast media.
In 2007, 72% of marketers plan to use email marketing as a sales strategy.
87% of marketers will focus on retention of repeat and new buyers.
89% will use email marketing as a way of getting new customers.

At Netdrafter, we know what's happening in the real world. We push email campaigns because we pay attention to what will benefit you - our customer - real people.

It works. See pricing and contact information. Let's get your e-motor running.

Please remember - 11 things to do for your customer.

Keep in touch.
Be regular (like a neighborhood coffee house).
Have great content (e-newsletter, e-event calendars, e-notices, e-event registrations etc.)
Be brief.
Have relevant content and subject lines.
Offer coupons, discounts, and/or "buy one - get one" deals.
Get to the point.
No hard selling - keep it light.
Give it a personal touch.
Maintain customer relationships.
Never forget to say, "thank you".

Netdrafter, LLC headquartered in the United States, Loudoun County, Washington Metropolitan area, Ashburn/Sterling, Virginia, is a licensed, insured, and certified woman owned business. Complete Web Site Services - Design/Redesign, Web Applications, Web Development, Web Coding, Web Programming, Shopping Carts, E-Commerce, Content Management Systems (CMS), Database Development and Customization, Event Calendars/Event Registration, Security, Email Marketing, Online Marketing, Search Engine Optimization (SEO), Content Development, Content Optimization, Copywriting/Editing, Blog Customization, Blog Writing, Newsletters, Brochures, Graphic Design, Web and Print Media.

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